Aggregated datа by Education industry

Updated:
Business documents: Benchmark report
Document creation
For many companies, document approval is a time-consuming process. This is particularly the case when multiple individuals in an organization need to verify and sign a document.

This education benchmark report is based on a rigorous methodology that utilizes data from thousands of PandaDoc customers across a broad range of demographics.

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents • Document creation
Create to send time
The numbers below represent the median number of minutes it takes to create and send a typical business document using PandaDoc.

PandaDoc customers save significant amounts of time during the creation and sending stages.

Business and individual users can draft documents from templates, sync data from their customer relationship management app (CRM), add reusable high-quality content from the PandaDoc library, integrate with social media, and more.

mins
Industry standard*
mins
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents • Document creation
Template use rate
These metrics represent the percentage of PandaDoc documents that are drafted using templates instead of written from scratch.

In most cases, PandaDoc customers work with ready-made templates from the library. Alternatively, they may opt to use custom-made templates that include personalized branding and design elements.

%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents • Document creation
CRM integration use rate
These metrics represent the percentage of PandaDoc documents created using a customer relationship management app (CRM) or auto-synced CRM data, like contact details, product details, addresses, etc.

PandaDoc integrates with several popular CRMs, including Salesforce, HubSpot, Pipedrive, and others. It’s common for PandaDoc customers to pull client information stored in a CRM into business documents.

%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents: Benchmark report
Sending documents
For many businesses, sending documents is a cumbersome process. It’s also surprisingly common for documents to become lost after they’ve been sent.

PandaDoc customers use digital tracking technology to overcome these issues. From a straightforward analytics dashboard, users can see the number of times a document or batch of documents has been viewed, opened, signed in order to improve their close rates.

Let’s take a look at how PandaDoc customers are sending and tracking their documents.

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Sending documents
Send to close time
The figures below represent the average amount of time that elapses between sending a PandaDoc document and receiving a final response (either positive or negative) from a respondent.

To state it another way, this data is a measure of how long a typical recipient or stakeholder takes when deciding to accept or reject any offer or proposal outlined in a PandaDoc document.

mins
Industry standard*
mins
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Sending documents
View to close time
The metrics below represent the average amount of time it takes for a recipient to “complete” a PandaDoc document after viewing it. A document is “completed” once it has been signed or otherwise approved by the recipient.
mins
Industry standard*
mins
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Sending documents
Average deal value
The numbers below represent the average value of deals made with the assistance of PandaDoc documents. The amounts are in dollars and combine all the lines of the document pricing tables that were consulted for this study.

These metrics clearly show the value of a typical deal made by PandaDoc customers in the education industry.

Industry standard*
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents: Benchmark report
Closing documents
A company’s close rate is one of its most important performance indicators.

The “close” is the last and most crucial stage of a document workflow. A deal can usually be marked as closed when a recipient electronically signs a document or provides payment, marking the culmination of the decision-making process.

PandaDoc customers track close rates from their analytics dashboards, have access to expiration and rejection rates, drive improvements and measure performance over time.

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Closing documents
Close rate
The main industry standard metric for educators below is the average close rate of PandaDoc documents. The data covers documents that were either completed, signed, and paid, or signed and awaiting payment at the time of writing.
%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Closing documents
Expired documents
These metrics represent the percentage of PandaDoc documents that reach expiration without being closed. By default, all PandaDoc documents have an expiration date. This function allows users to monitor the activity and performance of documents.
%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Closing documents
Rejection rate
These metrics represent the percentage of PandaDoc documents that are declined by recipients, for any reason.

One of the most common reasons for rejection is unrealistic pricing. PandaDoc customers can opt to receive customer feedback from inside documents, allowing them to make changes to the documents and adjustments to their sales strategies as part of ongoing professional development.

%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Key takeaways
Creating documentsIndustry standard*Top benchmark*
Create to send time mins mins
Template use rate % %
CRM integration use rate % %
Sending documents
Send to close time mins mins
View to close time mins mins
Average deal value
Closing documents
Close rate % %
Expired documents % %
Rejection rate % %
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Breaking down this report
About PandaDoc: Over 27,000 PandaDoc customers use our software to streamline the process of creating, approving, and eSigning proposals, quotes, and contracts. Many businesses and their teams benefit from our document creation and workflow capabilities.

Our all-in-one software saves time by providing our customers with increased workflow speed and valuable insights. As a result, our customers provide their customers with a timely, engaging, and professional buying experience. Visit www.pandadoc.com today for more information.

Industry-standard* represents typical PandaDoc customers. The % of PandaDoc customers involved in the calculation varies from 50% depending on the industry, company size, and average deal value.

Top benchmark* represents the best performing PandaDoc customers in the top 10% of 27,000+ of every industry and company size. This metric shows the best usage of PandaDoc's software.

*All metrics in this report represent the statistics of the documents sent by all PandaDoc's paying customers regardless of which pricing plan they use. If a customer sent out documents without eSignature fields or created a form with a signing field but didn't send it, the calculation excluded those documents.

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
You have a decision to make
You're standing at the crossroads. To the left is the same rocky road you've been traveling of composing and sending documents the old-fashioned way. To the right is a much smoother path — a path where you harness the power of our all-in-one document automation system.

How you manage the process of creating, sending, and closing documents says a lot about your company. We hope you'll choose the more innovative path and join the growing number of forward-thinking businesses that use PandaDoc. Our customers save time and money by investing in these efficient, proven workflows.

But don't take our word for it.

Try our advanced capabilities today without risk by requesting a free product demonstration. Click here to see how PandaDoc can take your sales game to the next level.

We can't wait to hear how our all-in-one document automation system revolutionizes your document creation process!

Have questions or comments? Contact PandaDoc at marketing@pandadoc.com.

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Learn more about PandaDoc
PandaDoc is deal acceleration software that allows you to build, track, and eSign your docs all in one place. Automate your document workflow, discover what deals close faster with built-in analytics, and execute legally-binding eSignatures in minutes.
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