Aggregated datа by Marketing industry

Updated:
Business documents: Benchmark report
Create documents quickly and easily
Don't let the process of creating and sending documents zap your time. PandaDoc is an all-in-one document automation solution with advanced capabilities that are easy to use for teams of all sizes. Our templates increase brand control while decreasing the time it takes to compose a document.

Let's take a look at how PandaDoc customers create documents:

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents • Document creation
Decrease "create to send" time
The times below represent the median number of minutes it takes to create and then send a typical document. By tapping into PandaDoc's content library, you'll save tons of time during the create and send stage. Our system also allows you to sync personalized data from customer relationship management (CRM) software.
mins
Industry standard*
mins
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents • Document creation
Save time with templates or custom-made designs
These metrics represent the % of PandaDoc documents that were generated using a template, instead of drafting it from scratch. Don't reinvent the wheel when creating documents. PandaDoc clients typically work with our ready-made templates or ones that they custom-design with our help to include their branding and reflect their style.
%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents • Document creation
Experience our versatile CRM integration
These metrics represent the % of PandaDoc documents that were created by using a CRM or automatically syncing CRM data (like contact details, product details, etc.). PandaDoc integrates with several CRM systems, including Salesforce, HubSpot, Pipedrive, and others. This popular feature allows PandaDoc users to pull their clients' information stored in a CRM into their PandaDoc documents.
%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents: Benchmark report
Send and track documents
Prevent the possibility of losing track of your documents after you send them by utilizing our solution. Use digital technology to gain insights by tracking opens, views, comments, and more.

Here's how PandaDoc customers are sending and tracking their documents from stage to stage until closing:

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Sending documents
Close deals faster with shortened review times
The following metric represents the interval between the time a recipient received a PandaDoc document and when they completed it. In other words, it shows the amount of time your customer might spend deciding to accept or reject an offer:
mins
Industry standard*
mins
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Sending documents
Get documents signed faster
These metrics represent the number of minutes between the time a recipient viewed a PandaDoc and the time they completed it. Completion was confirmed when each recipient electronically signed the document.
mins
Industry standard*
mins
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Sending documents
Check out our average deal value
Our average deal value metric is the total value in dollars, including the pricing tables and a payment block. This metric shows what size deals are typically closed by PandaDoc users within your company size and industry.
Industry standard*
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents: Benchmark report
Easily track closing times
The last step in your workflow will typically be collecting an electronic signature from a recipient. PandaDoc users are able to keep rejection rates low by monitoring the closing process.

Compare your effectiveness against a PandaDoc user:

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Closing documents
Are your close rates this impressive?
These close rate metrics represent the % of PandaDoc documents completed and signed by the recipients who received them.

Compare your close rates against the rates of PandaDoc customers.

%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Closing documents
Close more deals by monitoring expiring documents
These metrics represent the % of PandaDoc documents that reached expiration before being closed (win or lose). All PandaDoc documents have a default expiration date. This function allows you to closely monitor a document's lifetime, so you'll reduce the % of documents that reach expiration. Keeping up with these dates is likely to result in more closed deals.
%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Closing documents
Reduce rejection rates and close more deals
The back-and-forth haggling resulting from rejection of a proposal takes time. Getting notifications with customer feedback right within the document will allow you to communicate with your customers, quickly making changes together.

The following metrics represent the % of PandaDoc documents that recipients declined:

%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Key takeaways
Creating documentsIndustry standard*Top benchmark*
Create to send time mins mins
Template use rate % %
CRM integration use rate % %
Sending documents
Send to close time mins mins
View to close time mins mins
Average deal value
Closing documents
Close rate % %
Expired documents % %
Rejection rate % %
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Breaking down this report
About PandaDoc: Over 27,000 PandaDoc customers use our software to streamline the process of creating, approving, and eSigning proposals, quotes, and contracts. Many businesses and their teams benefit from our document creation and workflow capabilities.

Our all-in-one software saves time by providing our customers with increased workflow speed and valuable insights. As a result, our customers provide their customers with a timely, engaging, and professional buying experience. Visit www.pandadoc.com today for more information.

Industry-standard* represents typical PandaDoc customers. The % of PandaDoc customers involved in the calculation varies from 50% depending on the industry, company size, and average deal value.

Top benchmark* represents the best performing PandaDoc customers in the top 10% of 27,000+ of every industry and company size. This metric shows the best usage of PandaDoc's software.

*All metrics in this report represent the statistics of the documents sent by all PandaDoc's paying customers regardless of which pricing plan they use. If a customer sent out documents without eSignature fields or created a form with a signing field but didn't send it, the calculation excluded those documents.

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
You have a decision to make
You're standing at the crossroads. To the left is the same rocky road you've been traveling of composing and sending documents the old-fashioned way. To the right is a much smoother path — a path where you harness the power of our all-in-one document automation system.

How you manage the process of creating, sending, and closing documents says a lot about your company. We hope you'll choose the more innovative path and join the growing number of forward-thinking businesses that use PandaDoc. Our customers save time and money by investing in these efficient, proven workflows.

But don't take our word for it.

Try our advanced capabilities today without risk by requesting a free product demonstration. Click here to see how PandaDoc can take your sales game to the next level.

We can't wait to hear how our all-in-one document automation system revolutionizes your document creation process!

Have questions or comments? Contact PandaDoc at marketing@pandadoc.com.

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Learn more about PandaDoc
PandaDoc is deal acceleration software that allows you to build, track, and eSign your docs all in one place. Automate your document workflow, discover what deals close faster with built-in analytics, and execute legally-binding eSignatures in minutes.
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