Aggregated datа by Real Estate industry

Updated:
Business documents: Benchmark report
Simplify and streamline real-estate transactions
Don’t lose the ability to get things done when you leave your real-estate office. Document creation, sending, and signing remains streamlined and accessible to realtors’ and brokers’ customers and partners from their mobile device or computer anywhere there’s an internet connection
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents • Document creation
More Productivity
By cutting paperwork time in half, PandaDoc has given thousands of hours of productivity back to real-estate realtors and brokers by streamlining document creation, sharing, and collecting signatures.

Brokers and realtors get to spend more time on higher-value activities, like showing houses, selling the price, negotiating terms, and winning new accounts.

Median number of minutes it takes to create and then send a typical document.

mins
Industry standard*
mins
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents • Document creation
Templates to get you going
Users create up to 100% of their contracts, disclosures, and agreements using PandaDoc templates for document creation. Real-estate realtors and brokers can readily access secure ready-made templates or custom-made ones that include their approved branding and design.

Percentage of PandaDoc documents that were generated using a template

%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents • Document creation
Integration makes it easier
PandaDoc syncs with the tools that realtors and brokers rely on, so real-estate document creation is a snap when you can pull contact data, property addresses directly from your files.

We integrate with CRMs like Salesforce, HubSpot, Pipedrive and with cloud storage products like Box, Google Drive.

Percentage of PandaDoc documents that were created by using a CRM or automatically syncing CRM data (like contact details, product details, etc.)

%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents: Benchmark report
Sending Documents
PandaDoc realtors and brokers use digital tracking technology to gain real-estate document insights into opens, views, comments, and more.
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Sending documents
More rapid decisions
PandaDoc removes the friction presented by most real-estate document-creation tools with an intuitive, easy-to-use interface to help make real-estate transactions completely painless.

The benefit is that recipients can make a decision much faster whether to buy or to reject an offer that they received from their realtor and broker.

Time elapsed between between sending a PandaDoc document and when completed by recipient

mins
Industry standard*
mins
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Sending documents
Faster signing times
Make it easier for the recipients to electronically sign real-estate documents quickly created by a realtor or broker. Users can sign their PandaDoc within three minutes of when they view it.

Minutes between viewing a PandaDoc document and e-signature

mins
Industry standard*
mins
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Sending documents
Higher deal values
Brokers and realtors rely on PandaDoc for real-estate document creation for properties with higher average deal values than industry averages, given its intuitive easy to use interface and its reputation for data availability and security.

Average dollar value of deals signed via a PandaDoc document, as represented by price and payment figures

Industry standard*
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Business documents: Benchmark report
More real-estate documents completed and signed
The last and the most important document workflow step is completing your real-estate document by collecting an electronic signature from a recipient.

PandaDoc customers can easily track the real-estate document closing process. Realtors and brokers keep expiration and rejection rates low while consistently improving close rates.

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Closing documents
Top completion rates
Use PandaDoc metrics to track the real-estate documents that have been completed, signed, and paid (or signed and waiting for payments).

This allows realtors and brokers to more effectively apply their time and achieve higher overall completion rates.

Percentage of PandaDoc documents completed, signed and paid (or signed and waiting for payments) by all PandaDoc recipients

%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Closing documents
Monitor deadlines and expiration rates
By tracking real-estate document deadlines and expiration rates, realtors and brokers can both intervene to win signatures before expiration and make better time management decisions generally.

Percentage of PandaDoc documents that expired before completion

%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Benchmark report • Closing documents
Reduce rejection rates
PandaDoc enables users to find out why real-estate documents are not being signed, by viewing recipient comments and customer feedback. This feature enables realtors and brokers to engage with the customer and recipient and quickly make the changes to secure completion and electronic signatures by all parties.

Percentage of PandaDoc documents that were declined by recipients across all sent documents

%
Industry standard*
%
Top benchmark*
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Key takeaways
Creating documentsIndustry standard*Top benchmark*
Create to send time mins mins
Template use rate % %
CRM integration use rate % %
Sending documents
Send to close time mins mins
View to close time mins mins
Average deal value
Closing documents
Close rate % %
Expired documents % %
Rejection rate % %
PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Breaking down this report
About PandaDoc: Over 27,000 PandaDoc customers use our software to streamline the process of creating, approving, and eSigning proposals, quotes, and contracts. Many businesses and their teams benefit from our document creation and workflow capabilities.

Our all-in-one software saves time by providing our customers with increased workflow speed and valuable insights. As a result, our customers provide their customers with a timely, engaging, and professional buying experience. Visit www.pandadoc.com today for more information.

Industry-standard* represents typical PandaDoc customers. The % of PandaDoc customers involved in the calculation varies from 50% depending on the industry, company size, and average deal value.

Top benchmark* represents the best performing PandaDoc customers in the top 10% of 27,000+ of every industry and company size. This metric shows the best usage of PandaDoc's software.

*All metrics in this report represent the statistics of the documents sent by all PandaDoc's paying customers regardless of which pricing plan they use. If a customer sent out documents without eSignature fields or created a form with a signing field but didn't send it, the calculation excluded those documents.

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
You have a decision to make
You're standing at the crossroads. To the left is the same rocky road you've been traveling of composing and sending documents the old-fashioned way. To the right is a much smoother path — a path where you harness the power of our all-in-one document automation system.

How you manage the process of creating, sending, and closing documents says a lot about your company. We hope you'll choose the more innovative path and join the growing number of forward-thinking businesses that use PandaDoc. Our customers save time and money by investing in these efficient, proven workflows.

But don't take our word for it.

Try our advanced capabilities today without risk by requesting a free product demonstration. Click here to see how PandaDoc can take your sales game to the next level.

We can't wait to hear how our all-in-one document automation system revolutionizes your document creation process!

Have questions or comments? Contact PandaDoc at marketing@pandadoc.com.

PandaDoc, Inc. 101 California St. STE 3975, San Francisco, CA 94111
Learn more about PandaDoc
PandaDoc is deal acceleration software that allows you to build, track, and eSign your docs all in one place. Automate your document workflow, discover what deals close faster with built-in analytics, and execute legally-binding eSignatures in minutes.
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